Thursday, 15 December 2011
TV Advertisement
TV advertisement are what shows and develops the public attention by displaying products and how to use products, the people who try and make the products that they want to sell will try and make it a lot useful by having to show how to use the products and the reasons why the products is so more useful than the previous model that they build to sell. Back in 4000 BC people would advertise by just have posters and they would draw the products and then what they did next, is that they would speak out the products to the public and persuade them that the products is good and they will tell the public how much its worth. Now TV advertisements today have changed a lot by media meaning their are many things that people can do inside the digital world like for example animation can be put in the video to make it look more interesting, and the element of doing that is possibly adding comedy, sense of humor, seriousness and sadness but for the advertisement people would need exaggeration, explanation and exploitation. and for the 3 videos that I have seen
Task 5 Audience Demographics
1 KFC Ad
The reason why this advertisement was made was, because the purpose of the video just that two old people becoming young again because they wanted the taste of KFC (Or so I think) and it was set in America
2 Volkswagen: The Force Ad
The target audience for this advert is for people who are into cars and people who are young; also the public very well knows it, worldwide. Its was also set in the UK.
3 Volkswagen: The Black Beetle Ad
The target audience for this is for people who are mature and for people who are into cars, however this advert is not known very well worldwide because this advert was published internationally in the UK.6
Task 4
Advert1
Product Name: Lynx Link: http://www.youtube.com/watch?v=3C7-v_R-r94
Persuasive techniques: The techniques, that was used in that advert was that they had a storyline to begin with romance to make the viewers believe that if they can buy the product they can have someone, also they’ve put some comedy to the advert as well.
Product USP
Advert 2
Product Name: Mercedes Benz Link: http://www.youtube.com/watch?v=mH1lA7-q8Pc&feature=related
Persuasive techniques: History of Mercedes telling the people who see this advert that it will be the best or nothing for Mercedes Benz, making the people think that the product. The company will produce will be the best car they have ever built.
Product USP
Advert 3
Product Name: Evian Link: http://www.youtube.com/watch?v=Vg1jAWtWUaU
Persuasive techniques: The techniques are just pure persuasion to make believe that when drinking water makes you feel overjoyed.
Product USP
Task 2 Persuasive Technique
| Type of persuasive technique | Link to an advert which uses this technique |
| The Anecdote: Personal experience or story which is sold to us as proof. | http://www.youtube.com/watch?v=8uK-mCxVl84 |
| Adjectives: Crisp, fresh, healthy, nutritious, etc | http://www.youtube.com/watch?v=z7J9KaL0Gs0 |
| Repetition: Key points, positives about the product, themes etc | http://www.youtube.com/watch?v=Ce6Al9flcEU |
| Statistics: Often presented as factually accurate but sometimes they are a bit dubious. | http://www.youtube.com/watch?v=3gmq4gXUZyA |
| Fact: A statement that is true and can be proven. | http://www.youtube.com/watch?v=p2dc3zp0Mbk |
Friday, 2 December 2011
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